The challenge
A residential developer was spending $25K/month generating leads for a new community, but 70% of leads were out-of-budget renters. Their sales team was burning out following up on unqualified interest, and cost per tour was unsustainable.
What we built
We rebuilt the funnel around qualification before the sales touch. A pre-tour micro-survey filtered on budget, timeline, and intent. Meta campaigns were restructured around lookalikes of recent buyers, not broad interest targeting. We built a nurture flow that warmed qualified leads with community content before booking. Day AI diagnosed which audience segments converted to tours and which to drop.
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