The challenge
A 14-location HVAC company relied on word-of-mouth and seasonal surges. Their previous agency ran generic reach campaigns with no lead quality tracking, and the owner couldn't tell which $40 leads turned into $8,000 installs versus which were tire-kickers.
What we built
We rebuilt their funnel around lead quality, not volume. Meta lead forms were replaced with a landing page that pre-qualified on problem type and urgency. We layered conversion API tracking end-to-end so every lead could be scored, and built a follow-up automation that contacted leads in under 90 seconds. Day AI diagnosed which campaigns produced booked jobs, not just form fills.
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