The challenge
A premium apparel brand had strong organic traction but paid ads felt generic and off-brand. Their internal team kept testing the same UGC-style hooks that worked for competitors but felt cheap for their price point. They needed a creative system that matched their brand.
What we built
We built a creative testing matrix that separated brand-led storytelling from performance hooks, testing which combination drove both CTR and AOV. We introduced a structured refresh cadence and a creative brief template tied to each funnel stage. Day AI diagnosed which creative elements drove incremental revenue versus just clicks.
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