The challenge
A Series B SaaS company had a 6-month sales cycle and couldn't generate enough SQLs to feed their AE team. LinkedIn ads were burning budget on job-title targeting that looked right on paper but produced demos that never closed.
What we built
We shifted from title-based targeting to intent-based: accounts showing research behavior in their category, retargeted with case-study creative mapped to the buying committee role. We built a scoring model that weighted demo requests by firmographic fit and engagement depth, so AEs only saw leads worth calling. Day AI reviewed pipeline weekly and flagged accounts showing buying signals.
Want results like these?
Book a strategy session